Issue 54 · May 15, 2024

All issues

The B-Mail

Subject
We all go a little mad sometimes
Preview
Issue #54

Insert ‌  after hidden preview text

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Can we get a John Bonham level drum solo, please? It'sssss drop week.

The team emptied their creative souls to bring you a collection of finely tuned and engineered pieces for all of your racing, training, and meandering-the-city-streets needs. Never to be dropped-again Summer color-ways, otherworldly graphics (Earth to Ale, have you come back down from space yet?), brand new silhouettes, fabric system combinations, and a whooooole lotta love (that concludes our Led Zep references for the day, thank you). Oh, and the Membership is 20% off through Friday for your early access desires.

Now, let's rock & roll (ok maybe one more): The Lookbook, 10 Things to Know, Cadence™ top inspo, behind the teaser, and of course, our summer playlist. Ramble on, my friends.

THE SUMMER 2024 LOOKBOOK

01

THE SUMMER 2024 LOOKBOOK

Temporary dissonance, Summer madness, calm in the chaos, exploring uncertainty, getting lost in the right now... Just a few of the phrases and ideas that centered the direction for our latest collection. The finished product is a variety hour of sensory exaggerations and surreal manifestations of all the season has to offer. Explore away.

VIEW HERE
10 THINGS TO KNOW ABOUT THE SUMMER COLLECTION

02

10 THINGS TO KNOW ABOUT THE SUMMER COLLECTION

Dual-fabric singlets, hand-drawn artwork, a new women's onesie, summer colors of Japanese Ripstop... Choosing 10 things to share about the Summer Collection is like picking your favorite child. But let's be real, everyone has one right? It's me... right? Upload the download, copy our homework, here's two handfuls of things to know about Friday's drop.

LEARN MORE
THE MAKING OF THE SUMMER MADNESS VIDEO (INTERVIEW)

03

THE MAKING OF THE SUMMER MADNESS VIDEO (INTERVIEW)

No runners were harmed while sprinting towards the heart of the sun in the making of our Summer '24 teaser video. Unfortunately, we can't say the same for the brains of the design team who helped us bring this fiery world to life. Shoutout to the homies at Router who we connected with by way of our Fall '23 marathon training program. Gotta love a community connection. Here's how they did it.

LEARN MORE
THE INSPIRATION & DESIGN THINKING BEHIND THE WOMEN'S TANK

04

THE INSPIRATION & DESIGN THINKING BEHIND THE WOMEN'S TANK

Leave it to Ardith (Bandit Co-Founder & Chief Design Officer) to reimagine one of the most iconic lifestyle pieces of the 60's and 70's through a performance lens. Take a peek inside the design mind of the maestro herself on her approach and what makes these three new pieces special.

DESIGN THOUGHTS
THE OFFICIAL SUMMER MADNESS SPOTIFY PLAYLIST

05

THE OFFICIAL SUMMER MADNESS SPOTIFY PLAYLIST

Coming in at 35 songs with a total run time of 2 hours and 29 minutes, the Summer Madness playlist is a sonic odyssey meticulously crafted to enhance your next running experience. Come for The Zombies, stay for The Main Ingredient.

BUMP RESPONSIBLY
20% OFF THE MEMBERSHIP THIS WEEK ONLY

06

20% OFF THE MEMBERSHIP THIS WEEK ONLY

It's official: there's never been a better time to join The Membership. For $100 this week only, you get... $50 gift card, 10% store discount, free shipping pass, 2 pairs of Member socks, 20% off ASICS footwear, a $100 credit to The Feed, 15% off Therabody Reset & Tools, 15% off CitizenM Hotels and Autocamp properties. You're gonna like the way you save... We guarantee it.

JOIN TODAY

The Relay

The design of this new jazz bar in the LES. The defining photographer of America's outsiders. Rewind: The evolution of music super producer, Steve Albini (RIP). The wabi-sabi inspired new Le Labo store in Kyoto. The 20 best Iceland AirBnB's for lovers of nature and design. The Lost Boys book release highlighting the work that goes unseen. Fred Kerley calls is 100m world record shot for May 30th. The Prefontaine Classic might have the most stacked mile field ever.

What's Happenin'

  • Friday 5/17: Summer Collection drops at 11AM EST. Get early access on Thursday with The Membership, 20% off this week.
  • Saturday 5/18: The Brooklyn Half is going down. We've got photogs on course, Lostboys have a cheer zone, Hec's hosting an After Miles party. Tap in.
  • Stay tuned: The grand opening of our West Village store... Stay very tuned.

Fall race szn
starts now

Download our 100% free half & full marathon training iOS app, The Program.