Issue 57 · July 3, 2024
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First things first, humongo congrats to the 35 unsponsored athletes who made it to the Trials and chased their Olympic dreams in Eugene. It was an honor to stand behind you all. And one more time for the hurdling man of the hour, Trevor Bassitt, for booking that sweet, sweet ticket to Paris. On a personal note, we're back from the Trials with an invigorated commitment to our mission to Evolve Running (shoutout Unsponsored athletes), a very fair and reasonable cease & desist (shoutout no one), and a viral video breaking down the project (shoutout Jordan Rogers). We're coming away with sore vocal cords and positive outlooks. Special thank you to all the athletes and brands for the productive conversations. 'Preciate you.
We're T-3 weeks out from Opening Ceremony and we have one more big ol' party trick up our sleeves. Unexpect the expected. Uno reverse card. Bingo bongo. Enjoy the long weekend (let's be real, ain't no one working Friday), and we'll see you with three less fingers in two-weeks time.
B-Mailington: Unsponsored Youtube finale, 6 best 4th races, the man from Cadence, new Member bennies, and trying LSD in LA. *Fades back into the holiday weekend up respectfully.*
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After spotlighting the lead into the trials with Courtney Okolo , Aidan Tooker and Robby Andrews , the finale of our US Track & Field Olympic Trials "season" of Dialed has Bandit's Chief Good for The Sport Officer (CGTSO) Tim Rossi, going deep on the how, why and what behind The Unsponsored Project. #Like #Comment #Subscribe
UNSPONSORED FINALE
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Not all medal portraits are created equal. Shoutout to this absolutely electric photo we discovered. We have reason to believe this lady liberty's name is Torrie. And Torrie, we salute the hell outta you. If you too want an image that will last a lifetime, check out some of the best races around the country happening tomorrow.
4TH RACES
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Forbes 30 Under 30 Entrepreneur. Fitness fanatic. Generally inspiring human. Ross Mackay is pushing the frontiers of hydration and recovery with Cadence , a new salt-based solution poised to take the running world by storm. We speak with the man himself about life, philosophy, and the incredible brand that just launched yesterday in the US of A.
MEET ROSS
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Over the past few months, we've quietly added a small dump truck's worth of new local and global benefits to The Membership . From a $100 credit to a nutrition/fuel marketplace, to a massive discount on two NYC spas, our push to evolve our Membership continues at a heart-pounding pace.
MEMBER BENNIES
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After damn-near two years of delays, LA's newest run specialty store finally opened their doors this past March. We chat with LSD founder Clement Taverniti about how his vision came to life and what the future holds for this quickly growing community in Echo Park and beyond.
MEET LSDA fresh controversy takes the Track & Field community by storm. Holt the Bolt finally gets his due with a major footwear sponsorship. Cole Hocker goes absolutely bezerk in the 1500m. Meanwhile, the women's 1500m was perhaps the best in the history of the event. Netflix's Track & Field show, 'Sprint' is now available for your viewing pleasure. An emotional interview with Craig Engels has us feeling all the feels. Ikea makes attempt #3 to open a store in Manhattan - but we still can't figure out how to build our side table. The cultural impact and brilliant style of hip hop jewelry.
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