Issue 59 · August 7, 2024
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Our bodies are currently in Brooklyn, but you might as well imagine them plugged into those freaky chairs in the Matrix, living out our dream realities in Paris. An absolute historic week for track & field. Whether it be FiFi making the whole world proud with her performance throughout the games and landing 4th in the finals, or the American team ushering in a dominantnewgeneration of athletes.
And while we’re big fans of the present moment (except for Ardith whose probably designing Spring 2034 in her head right now), the squad is busy working on an absolute Louvre-level masterpiece of a Fall Marathon season. Much more to come, but back to this beautiful time we call now. The Program is programming, the marketing squad is playing a wild game of 3-dimensional calendar Jenga (currently getting our clocks cleaned), while the apparel team delivers the holidays in August with a fresh supply of women's and men's favorites fiiiiinally back-in-stock. Believe!
Without further adieu, Le B-Mail. Untold travel tales, 5 FiFi dreams, Monsieur Moussa, the Fall '24 Moodboard, inside the Othership, and the full Bandit for SVG campaign (une fois de plus).
01
Shafiqua "FiFi" Maloney of Saint Vincent & The Grenadines came into the Olympics ranked #27 and left as #4 in the world. She captured the hearts and minds of track fans around the world with her inspiring story and ferocious kick over the last ~100 meters of each of her races. We caught up with FiFi to learn what she's dreaming about next.
FIFI THE FIGHTER
02
Six countries traveled, one category five hurricane, two flights refusing to let us board, five rounds of design iterations, one broken laptop, a massive camera malfunction, an IOC technicality, an impossible police barricade, and so much more. This is the story of the most challenging campaign in our short brand history.
TRUE STORY
03
Remember that suave mailman from our teaser video announcing our kits with Team SVG? Believe it or not, that was no mailman—that was Moussa, Co-Founder of Paris's very own Eight8Lines. We caught up with Monsieur Moussa post-trip to learn more about what he's got cooking up in the Olympic city.
MEET MOUSSA
04
Despite losing 60% of the film we shot, we somehow still made it out with a campaign we'll hold near and dear to our Bandit hearts for years to come. Step inside the Paris Army Museum and come along the Ber Hakeim bridge for our photoshoot with Team SVG.
SVG CAMPAIGN
05
You know the drill. This is the B-Mail before the B-Mail. The Moodboard before the Lookbook. The zero before the one. A full year in the making, these are the 10 images that Bandit Co-Founder / Chief Designer, Ardith Singh, had hanging up in Bandit HQ to inform the design of our upcoming Fall Collection. Feast your vibes.
FALL MOODBOARD
06
In 2019, Robbie Bent put a cold plunge in his backyard for his neighbors to use. That led to a giant sauna in his garage. Soon enough, a few neighbors turned into a thousand person community. Fast-forward to today, Robbie Bent has opened "Othership", the stunning interactive sauna / cold-plunge experience of your wildest dreams in Flatiron. (Free pass within.)
THE OTHERSHIPAn American Renaissance at the Olympics for Track & Field. How shooting style took over at the Olympics. Jakob shows humility in defeat. A new high-design roller skating rink in Bushwick. Mayor Adams is deploying new technology to... monitor sharks on beaches in NY. The short window that Olympians have to cash in on their succcess. Swooning over the design of this beach side cafe in Thailand. Kristen Faulkner wins the first American gold in road cycling in 40 years. A beautiful photo essay documenting a bikepacking trip through Iceland.
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