Issue 64 · October 30, 2024
All issuesWelcome to the greatest moment of the year in the greatest place in the world, our home—New York City. It's marathon race week and the streets are heating up to a thousand. To those running, they're clearing roads and bridges through all five boroughs for you. They don't do that for anyone. Soak in every moment, trust your training, and remember—the race doesn't start until you're over the Queensboro. We believe in you. Spectators, the time has come to sacrifice your vocal cords to the marathon gods. Get your noisemakers, secure your giant face posters, and get ready to party in the name of 26.2 sweet, sweet miles.
The Race Visualization Experience, our collaborative pop-up with ASICS at 21 Greene Street opens on Thursday at 12pm for Members, Friday at 10am for all. We've got the Sound Mind Your Business capsule, surprise items, a shakeout run for the ages, a cheer zone with our good friends at Eavesdrop, medal portraits, and more... See you inside.
Explore the capsule, RSVP for events, learn about the design inspo, download Finley's race advice, and watch the bonus vid. Now we go.
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Enter a sonic world situated in that quaint little space between your training cycle and race day. The work is behind you, the celebration is ahead, the moment to #lockin is now. Take a deep breath, relax your shoulders, clear your mind. You're not injured, you're just tapering. A Bandit x ASICS collaboration.
NYC 2024
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Welcome to the Thunderdome. It's NYC Marathon week, the greatest week in the greatest place in the world. Our pop-up at 21 Greene Street in SoHo opens this Thursday for Members, Friday for everyone. Join in on our Saturday morning shakeout, get completely unhinged at our cheer zone, bring your family dog's family dog for a medal portrait.
RSVP WITHIN
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Someone drop a rescue rope to Ardith because she went so far down the ASICS archive and Japanese design rabbitholes that we're afraid she may never come back. The inspiration, details, and subliminal messages in this capsule are what make it special. Learn all about it straight from the source.
DESIGN STORY
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The New York City Marathon is unparalleled. Just getting to the start makes Frodo's journey to the volcano look like a Sunday morning walk in McGolrick Park. Finley, who has successfully coached give-or-take a billion athletes across the marathon finish line, is here for you with some sage race wisdom.
RACE WISDOM
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Even the best of the best get nervous before races. America's Marathoner, Mr. Clayton Young is no exception. This is that bonus scene that comes on at the theater after the end credits roll. Stick around, finish your popcorn, don't forget your phone.
VISUALIZEEEEThe Moncler x Mercedes xNIGO G-Class. Annie Liebowitz just sold her West Village loft without giving us a heads up? A running hub shaped by Paris Design Week, Tokyo and Maya Lin ;) Over 11,000 artists pen an open letter to AI companies. This residence is a testament to subtle brilliance. We'll take two. The artificial reefs being built around NYC to protect from storms. The field for the US 5k Championships in NYC this Saturday. But also... the elite field for the NYCM features some of our favorite USA Olympic athlete women and men.
Download our 100% free half & full marathon training iOS app, The Program.