Issue 71 · February 26, 2025
All issuesHello & welcome back to the 70th edition of The B-Mail.
It's 7:53AM Eastern as of this writing and we're proud to report it is officially fake Spring out. Fake Spring, real Spring, blue dress, gold dress... it all plays and we're striking while the iron is hotel pool temperature. Our debut collection of the year, Spring 2025, officially releases tomorrow 11AM for Members, Friday 11AM for everyone. 90 some-odd new items ranging from experimental #innovations to updates to our classics and everything in between. While we're at it, we've put a few new bells & whistles on the 'ol website... Take it for a spin...
B-Mailington: the Spring Lookbook, the Evolution Report 2.0, behind the design, the soundtrack to the season, and the moodboard that started it all.
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Houston, we have evolved the Evolution Report. From it's humble beginnings as a text-based blog post to the now v dynamic, v navigable full blown .;~*webpage*~;.. Everything the light touches is evolution, Simba. Swan dive into the updates and optimizations we've made across the all new Spring items, fabrics, silhouettes, and functional details.
EVOLUTION REPORT
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The thing about campaigns is you have to make them beforrrrre the season starts. That's not too much of an issue for Summer and Fall, but shooting for Spring during the coldest winter in NYC in 13 years (one google search)... not quite as ideal! Feast your eyes on the pics we took in between seeking warmth in our rental Ford Transit with the heat on turbo blast mode. Shoutout C.C. Rental, Queens finest fr. #ad
THE LOOKBOOK
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True story: when we debuted the women's 7 pocket Nova Crop™ (Time Magazine Invention of the Year—flex) this time last year, the men were banging down the door for their own version. Well it's here and while yes, to the naked eye you may see a cycling jersey, this 'ol thing is tailored to the exact specifications of distance runners. Learn the design story of our latest product experiment.
DESIGN STORY
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There's taking risks, and then there's playing your Discover Weekly on the office Sonos every Monday for 3 months to accumulate the perfect Spring Playlist. Sprinkle a couple of tracks from a burned CD we had in the car we learned to drive in for good measure. Press play, put on shuffle, never look back. Enjoy responsibly.
SPOTIFY PLAYLIST
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If you're just joining us, take a quick look-see at the imagery that's been hanging up on Ardith's Spring 2025 moodboard in HQ for the better part of the last 12 months and informed the colors, shapes, and patterns of the collection. It comes down on Friday. The board, not this blog post. This blog post will live forever *Elmo with flames meme*.
SPRING MOODNew cultural exhibit explores the soundtrack to NYC. An insider's guide to NYC's underground art scene. Hannibal Burress is opening a new venue in the former Knitting Factory in Williamsburg. Why NCAA runners are faster than ever. Research paper for our fellow scientists: Optimally controlling nutrition and propulsion force in long distance running. How running failed Black America - the Ahmaud Arbery story. Hochul cracks down on 3rd party apps that help with hard-to-get dinner rezzies. 8 pizzerias around the world redefining the craft. Copenhangen fashion week's secret weapon is... community?
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