Issue 74 · April 16, 2025
All issuesGreetings from bumper to bumper traffic on our way to Boston. The Vandit, our trusty Ford Transit chariot, remains unwashed since the day we leased it, the tires are all at varying levels of suspect pressure, and quite frankly, it's never smelled worse (shoutout to John's timbs). Mista, get me outta here!! Anywho, someone commented on our IG post that our Boston capsule is like the Yankees selling Red Sox product and we've never felt more... seen? Nevertheless, if you're in beantown this weekend, come by our pop-up at 250 Boylston Street. We've got shakeouts, medal portraits, and a very happy hour on the books. You're gonna like the way you hangout with us, we guarantee it.
Right on Newbury, Left on B-Mail: capsule, pop-up itinerary, capsule design inspo, and the OG Bandit.
01
Close your eyes. You're in our conference room brainstorming the theme of our 2025 Boston capsule. We're shouting out random things we know about Boston. Harvard? Nope, didn't get in. The Departed? No, no, that's too obvious! Downhills? Sure, but what ABOUT them?! They hurt... they hurt good.
BOSTON CAPSULE
02
First things first... 250 Boylston Street. Second things second, we've got a few events planned to bring the whole fam damily together. RSVP for our shakeout run so we know how many bagels to get, our happy hour so we know which playlist to put on, and our post-race medal portraits so we can mentally prepare the photographer. Can't wait to see you all soon.
BOSTON EVENTS
03
Prints, graphics, colors, and copy all walk into a bar. Ardith and Ale are there with their computers on and a number of tabs open that should, quite frankly, be illegal. They're not allowed out until the capsule is designed and produced. The bartender opens a bottle of Sancerre. The ideas flow like the salmon of Capistrano. Life is good.
DESIGN INSPO
04
Throwing it back to the only interview that matters: a Bandit exclusive profile on Bobbi Gibb, the legendary pioneer who changed everything with her act of "civil disobedience for the greater good" at the 1966 Boston Marathon. This piece will never not make it into the b-mail leading into Boston Marathon week. If it doesn't, that means we've been hacked. Send help.
BOBBI GIBBThe Art of Vibes: How NYC's hottest restaurants got that way. The Boston Marathon elite field is... elite (let's go Emma and Clayton!!) Some gorgeous new design-oriented spaces in NYC. The Infatuation's guide to the 28 best restaurants in Boston. The best of Milan's design week, Salone del Mobile. A beautiful restoration of one of Philadelphia's grandest hotels. Throwback: Bobbi Gibb, the original Bandit. Ari Aster (Hereditary, Midsommar) released his first trailer for his pandemic-inspired movie with a big-time cast.
Download our 100% free half & full marathon training iOS app, The Program.