Issue 76 · May 28, 2025
All issuesFriends, family, dearly goated, we are gathered here today to read the 75th issue of the B-Mail. The Diamond Issue if you will. Can you believe it? That makes two of us. What a time to be alive. Memorial Day decided to be early this year and the NYC weather responded in kind. Next week though? A scorcher. We're right on time. What Sam Champion says, goes, and that's just the way it is!
The Summer Collection Delivery 1 officially releases mañana 11AM EST for Members, Friday for everyone. All new everything. What's that? You're not a Member you say? Let's make a deal. We give you 20% off for the year, plus everything and the HQ kitchen sink in benefits. You make us the happiest brand in the world. (Join here. Not a single code required.)
One last order of biz: We're getting the gang together in LA and NY to kick this summer off properly. Friday night miles at the Silver Lake shop with Renegade followed by grilling out front with Chainsaw LA (RSVP). Saturday morning miles, Leon's, and iced cold Rhythm Zero coffees at 328 Bleecker (RSVP). Come one, come all.
Lisb-mail: evolution report, ioe's cookbook, the moodboard, summer tunes, bleecker 2.0.
01 — Evolution report
Lookbook, cookbook, textbook, Joe Greer in 7. Swan dive into our visit to the city that inspired the collection and feast those beautiful eyes on some medium format film by the one & only, ioe. The man was cheffing like his kitchen depended on it. Delivery 1 and 2 items included. Grab your pipoca.
THE LOOKBOOK
02 — Ioe's cookbook
Death, taxes, and product innovations in every seasonal collection. *Opens up trench coat* We've got new fabrics, new silhouettes, evolutions on the classics, fresh summer graphics and patterns—you name it. Like a good neighbor, State Farm is there. Please keep reading, it's almost over. (We're just getting started.)
EVOLUTION REPORT
03 — The moodboard
Ardithio™ really said let me go to Lisbon and I'll come back with an entire new collection for Summer. How does she do it? No really... how does she do it? She won't tell us. Said something about "you'll have to kill me." Best we can do is her mood board and a beautiful poem she left us in Slack.
THE MOODBOARD
04 — Summer tunes
We made you a mixtape. Nice and special, just for you. Mostly boppers and the occasional zapper for good measure. We don't pick favorites, but track 7 is the best. Pairs well with a long run or a short run. Depends on the time of day, the weather, your mood, and where you are. Almost forgot this is the whole point. Shuffle responsibly.
SUMMER MUSIC
05 — Bleecker 2.0
Next week marks one year since we opened our flagship store one month behind schedule. In these days that felt like decades, we've learned a thing or two about a thing or two with regards to stores and how to design / build them. We applied said learnings to a little renny-v of 328 Bleecker. Come see for yourself... Move! That! Bus!
BLEECKER 2.0Coincidentally, it's Lisbon Design Week - a roundup of its celebration of design, craft and creativity. Range Rover's shag carpet, 70's inspired installation in Milan is sublime. The design studio that reimagined Lisbon's hilly railway train cars. The Lisbon Effect: how creatives are reinventing experiential travel. Portugal's Lisbon by Design attracts young people to careers in craftsmanship. NYTimes highlights new restaurants in NYC with standout design. A very scientific deep-dive into the relation between training volume for long distance running and injuries. From community to consumerism: how the music industry has evolved in the 21st century.
Download our 100% free half & full marathon training iOS app, The Program.