Issue 80 · August 20, 2025
All issuesIt’s the tiiime of the seaaaason for runningggg. Or was that The Zombies? Who’s to say? Nobody knows! We’re gonna level with you chat, this release marks 4 laps around the seasonal collection sun and we’re ’motional. 96 new pieces, 6 new fabrics, 16 fresh silhouettes, clear eyes, full heart. “Loyal to the Soil” is the name—a tribute to our insane concrete running playground we call home. We hope you luv it as much as we luv'd creating it with and for you. Thank you all for being gang.
Thursday 11AM EST for Members, Friday 11AM EST for all. It's release week, so The Membership has special pricing now through Friday, 11:59PM. Pretty, pretty, pretty good deal.
But wait there's more. We're getting the fam together this Saturday for some community miles out of our Bleecker and Silver Lake stores. Pull UP.
B-Mail time: Evo Report 2.0, The Cookbook, Fall bops, Reserach Studios, every.single.item, the Moooodboard.
01
We tried to patent “The Cookbook”… Turns out it already exists, but we arrived at it independently ! Mr. Kornaros went sicko mode with a dearly beloved Fall cast comprised of Bandit HQ’ers, Program pacers, athletes, new friends, and Sydney of House Rice.
FALL LOOKBOOK
02
The evolution will be televised. (Alt opener: Everything the light touches is evolution.) Thiiiis is a big one . Ardith, the absolute queen that she is, got in front of a camera for the first time ever (#growth) to walk you through the entirety of the Fall 2025 Collection. Grab your kettlecorn. Ardi, there’s a gift certificate to bathhouse on your desk. We love u. Netflix… call us.
EVOLUTION REPORT
03
Anyone else get that “Your volume should be turned down” iOS notification, immediately dismiss it, and say to themselves “not to worry, they (ear scientists) will have hearing solved by the time this is a real problem.” No? Just us? Anyyywho—turn that thang up to 11 and go hit a long run, would ya? Ps. We went the extra mile this time and put songs in a V specific order. No need to shuffle. Please no shuffy.
FALL PLAYLIST
04
Buckle up, sound the alarms, get the Yodel Kid on the Walmart intercom—we got a new one for ya folks. Ever gone into a release wishing you could’ve seen the whole kit n’ caboodle beforehand? Welp, here ya go. Both deliveries included in here. The more you know!
EVERY LOOK
05
For the Fall '25 Collection, we teamed up with our NYC neighbors, Research Studios for a 4-piece eyewear collab. Fresh on the scene with a zero-waste 3D manufacturing process and silhouettes that'll make ya look twice. Hear from Mads, the founder.
RESEARCH STUDIOS
06
Roads? Where we’re going, we don’t need roads. Hop in the Delorean, Xzibit put a fish tank in trunk. Let us take you back to a sweet little place called September 2024 when Ardith first hung up her mood board that she then mystically translated into the Fall Collection. She’s a beaut, Clark!
FALL MOOD BOARDThe stacked elite field for the NYC Marathon has been released. GQ says Manhattan is back at the center of the restaurant universe. Tiny gold super atoms could spark a quantum revolution. A first review of the new GPS adventure watch by Coros. What's so bad about nicotine? Designing against inequality: Inside Milan’s 24th Triennale. MSCHF to corporate America: don't sue us, pay us. A personal trainer explains the viral treadmill workout for knee pain. How churches use data and AI as engines of surveillance.
Download our 100% free half & full marathon training iOS app, The Program.